Promoting sustainable tourism

The city of Roman, located in the heart of Moldova, Romania, is a town with a rich history and a population of approximately 50,000 residents. Roman boasts a rich cultural and historical heritage, including monuments, churches, and period buildings. Despite its considerable tourism potential, the city faces the challenge of developing sustainable tourism that supports the local economy without compromising the environment and cultural heritage.
Context of the challenge:
1. Development of tourism infrastructure:
o The existing tourism infrastructure in Roman is insufficiently rehabilitated to attract and sustain a constant flow of tourists. There is an acute need for investments in the rehabilitation of historical monuments or their adaptation to the modern era.
2. Community education and awareness:
o The local community needs to be educated and made aware of the benefits and responsibilities associated with sustainable tourism. Active participation of residents is crucial for the success of sustainable tourism initiatives.
3. Marketing and promotion:
o Roman needs effective marketing and promotion strategies to attract tourists. These should be oriented towards highlighting the unique attractions of the city, including cultural events, traditions, and natural landscapes.
4. Development of green tourism:
o Integrating green tourism principles is vital to reduce the environmental impact. This includes promoting sustainable transportation, using renewable resources, and reducing waste.
Need for urban cooperation: To address these challenges, the city of Roman recognizes the importance of cooperating with other cities facing similar challenges in sustainable tourism. Exchanges of best practices, innovations, and resources can help both Roman and its partner city develop efficient strategies and implement sustainable solutions. Through collaboration, cities can share knowledge and develop joint initiatives that benefit both the local economy and the environment.