Tropa Verde, rewarding recycling!
Santiago De Compostela
Spain
Tropa Verde is a multimedia platform set up by Santiago de Compostela (ES) to encourage environmentally responsible behaviour. Using a game-based web platform, citizens can win recycling vouchers and exchange them for rewards from the City Council and local retailers.The project started after a 2015 survey showed that many inhabitants were reluctant to recycle due to habit and a lack of information. In under two years, recycling had soared: more than 115 local sponsors had delivered 800 rewards, from hotel accommodations to beauty treatments. Citizens received these gifts or discounts in exchange for 16,000 "recycling actions" in social and civic centres and green points.There were also workshops, street actions and other promotional activities. School campaigns have collected thousands of litres of used cooking oil and 3,299 electric appliances. Today, Tropa Verde is active in at least six cities.
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About this resource
URBACT is a European Territorial Cooperation programme that enables the cooperation of European cities within thematic networks since 2002. The programme also provides capacity-building activities and tools, and shares knowledge and good practices to city representatives and urban practitioners.
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