Amadora
Portugal
“Immigrants are linked to crime and radicalisation”, “Immigrants live off grants from the state” or “foreign children only bring problems to the schools”, are some of the rumours spread about immigrants. “Don’t Feed the Rumour” is part of a communication strategy developed by the municipality of Amadora (PT) since 2014, under the project “Communication for Integration: social networking for diversity (C4I)”, promoted by the Council of Europe.Its aim is to reach a better understanding of the effects of these rumours on people's lives. Supported by trained anti-rumour agents and the creation of an anti-rumour network, a viral communication strategy has been set up and already showed good results, such as a more positive attitude from native Portuguese regarding immigrants.
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About this resource
URBACT is a European Territorial Cooperation programme that enables the cooperation of European cities within thematic networks since 2002. The programme also provides capacity-building activities and tools, and shares knowledge and good practices to city representatives and urban practitioners.
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