Cultural Reactives

Cultural Reactives provides a model for structured cultural hiring through municipal spending. The aim is to support artistic creation and production rather than focusing on the exhibition phase alone, boosting the city’s cultural network and promoting digital tools.  The project’s initial creation was prompted by COVID. The crisis highlighted the cultural sector’s vulnerability through its lack of alternatives to physical visits and participatory events, as well as inconsistencies in hiring. After the pandemic, Cultural Reactives continued as a positive practice with a focus on digitalisation and remote cultural offers, incentivising culture consumption based on heritage, traditions and identity in peri-urban areas to unburden the city centre and allow for new business models.