Bike to work challenge

The success of the Bike to work / Au boulot à vélo challenge project in Eurometropolis of Strasbourg (FR) is due to a mixture of factors: Local cycling policy, which is based on infrastructure + vehicles + services. Project leadership by an active local NGO, in everyday contact with the cycling community and companies. A big annual communication campaign every May to motivate new members to try the month-long Bike to work challenge starting on 1 June. One person in each company acts as a ‘contact point’, who is reposnsible for registering the company in the challenge, and sharing all the information to their colleagues. It is a bike challenge, no other means of transport allowed! Many events during the month of the challenge, to motivate the troops and bring in the fun!