Green Cultural Oases (GreCO) in Municipality of Elliniko - Argyroupoli
Published on
03/09/2024
About this project
Innovative Action description
Imagine an urban destination where cultural diversity meets sustainable living, prioritizing well-being for all—visitors and the community. Enter "GreCO," a pioneering collaborative approach to proactive urban tourism planning, crafting immersive, sustainable, culturally enriched experiences for all.
Challenge: The task is to shape emerging urban destinations into sustainable, resilient and inclusive tourism hubs, tackling issues like overtourism, cross-cultural conflicts, and environmental stress. Elliniko-Argyroupoli in Greece, epitomizes this shift as it transforms from a residential area into a major tourist destination, hosting Europe's largest urban regeneration project.
Proposed Solution: We present "GreCO," a pioneering proactive urban tourism approach prioritizing long-term sustainability and stakeholders well-being. At its core, "GreCO" offers innovative and personalized routes and educational programs that actively engage stakeholders.
Originality and Innovation: "GreCO" represents a groundbreaking, inclusive and original approach to proactive urban tourism planning. It combines sustainability, cultural diversity, and digital innovations to create a resilient, inclusive, and sustainable tourism ecosystem.
Expected Change: "GreCO" proactively transforms emerging urban destinations fostering resilience, inclusivity, and sustainability. This leads to improved community well-being, enhanced visitor experiences, and sets a standard for emerging urban destinations.
Challenge: The task is to shape emerging urban destinations into sustainable, resilient and inclusive tourism hubs, tackling issues like overtourism, cross-cultural conflicts, and environmental stress. Elliniko-Argyroupoli in Greece, epitomizes this shift as it transforms from a residential area into a major tourist destination, hosting Europe's largest urban regeneration project.
Proposed Solution: We present "GreCO," a pioneering proactive urban tourism approach prioritizing long-term sustainability and stakeholders well-being. At its core, "GreCO" offers innovative and personalized routes and educational programs that actively engage stakeholders.
Originality and Innovation: "GreCO" represents a groundbreaking, inclusive and original approach to proactive urban tourism planning. It combines sustainability, cultural diversity, and digital innovations to create a resilient, inclusive, and sustainable tourism ecosystem.
Expected Change: "GreCO" proactively transforms emerging urban destinations fostering resilience, inclusivity, and sustainability. This leads to improved community well-being, enhanced visitor experiences, and sets a standard for emerging urban destinations.
This project is looking for
One of the objectives of the transfer cooperation, as set at the EUI level, is to increase the transferability of the innovative solution. This objective must be understood from the perspective of identifying, indicating and explaining to TPs (and in a wider sense – via dissemination activities and EUI - Innovative Solution Model available on the EUI and Portico1 websites – also to a broader EU urban audience) the conditions, resources, and other crucial factors necessary for the successful implementation of the innovative solution, as well as other aspects that need to be considered by each individual city in terms of adapting the solution to their local contexts.
The Transfer Partner role is to be curious, ask questions, participate start to reflect on potential for local transfer.
The Transfer Partner in collaboration with relevant stakeholders prepares:
- entry Transfer Capacity Survey
- SWOT analysis
- roadmap
The Transfer framework includes 3 site visits and preparatory works allowing the TP to get ready for transferring the solution in their own local context (external expertise, investment documentation, small-scale pilot investments, local co-creation/participation activities with stakeholders, etc.).
Regarding the TPs’ budgets, there is a budget for each TP in a form of a lump sum amounting to EUR 150.000 (EUR 120.000 ERDF and own contribution of EUR 30.000).
The Transfer Partner role is to be curious, ask questions, participate start to reflect on potential for local transfer.
The Transfer Partner in collaboration with relevant stakeholders prepares:
- entry Transfer Capacity Survey
- SWOT analysis
- roadmap
The Transfer framework includes 3 site visits and preparatory works allowing the TP to get ready for transferring the solution in their own local context (external expertise, investment documentation, small-scale pilot investments, local co-creation/participation activities with stakeholders, etc.).
Regarding the TPs’ budgets, there is a budget for each TP in a form of a lump sum amounting to EUR 150.000 (EUR 120.000 ERDF and own contribution of EUR 30.000).
City size
Towns (< 50,000 inhabitants)
Regional development level of the city
Less developed regions
Transition region
Applying to
EUI-IA Second Call for Proposals - Sustainable tourism
Launched on May 2023 and closed on October 2023.
See more about the call for proposals
EUI - Innovative Actions Second Call for ProposalsAuthor
Elliniko Argyroupoli
General Secretary
Elliniko-Argyroupolis
