Vilawatt Zoom-In: Exploring the project’s communication and stakeholders engagement strategies
These elements are indeed paramount for the success of complex urban regeneration projects. They establish a backbone of consensus, help pace the project to the eyes of the general public, create and manage expectations and build a common language.
The Zoom-In also includes video testimonies from key project stakeholders to provide insight on three key tools serving the above described purpose:
- the communication strategy
- the Strategic Participation Plan
- the gamification solution
Please make sure to follow the instructions provided in the relevant slides to play the videos.
The UIA will publish a collection of Zoom-In’s from its funded projects annually in a variety of formats including: articles, interviews, videos or infographics. Zoom-Ins are an in-depth look into a specific part of the project allowing us to deepen the knowledge generated by the project concerning the solutions designed and implemented. It provides further information on how to overcome the main challenges related to the experimentation of innovative projects in a real urban setting.
About this resource
The Urban Innovative Actions (UIA) is a European Union initiative that provided funding to urban areas across Europe to test new and unproven solutions to urban challenges. The initiative had a total ERDF budget of €372 million for 2014-2020.