green roof
In this Zoom-in, UIA expert Birgit Georgi tells how the IGNITION project triggered
the creation of new businesses, business segments and more jobs; although, that has not been in focus of the project but a nice side effect. Along four business stories – Avison Young, JLL, The Green Roof Company and GreeningUp, lessons learned on the impacts, motivations of businesses, supporting conditions and further ways to even extent that worthwhile development are described:


At the beginning of the project we found mobilising private businesses a challenge. Now at the end, it seems we had a bigger impact than expected.

 

Sam Evans, project leader of IGNITION at the lead partner Greater Manchester Combined Authority

About this resource

Author
Birgit Georgi UIA expert
Project
Location
Greater Manchester, United Kingdom
About UIA
Urban Innovative Actions
Programme/Initiative
2014-2020

The Urban Innovative Actions (UIA) is a European Union initiative that provided funding to urban areas across Europe to test new and unproven solutions to urban challenges. The initiative had a total ERDF budget of €372 million for 2014-2020.

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