green roof
In this Zoom-in, UIA expert Birgit Georgi tells how the IGNITION project triggered
the creation of new businesses, business segments and more jobs; although, that has not been in focus of the project but a nice side effect. Along four business stories – Avison Young, JLL, The Green Roof Company and GreeningUp, lessons learned on the impacts, motivations of businesses, supporting conditions and further ways to even extent that worthwhile development are described:

At the beginning of the project we found mobilising private businesses a challenge. Now at the end, it seems we had a bigger impact than expected.


Sam Evans, project leader of IGNITION at the lead partner Greater Manchester Combined Authority

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Birgit Georgi UIA expert
Greater Manchester, United Kingdom
About UIA
Urban Innovative Actions

The Urban Innovative Actions (UIA) is a European Union initiative that provided funding to urban areas across Europe to test new and unproven solutions to urban challenges. The initiative had a total ERDF budget of €372 million for 2014-2020.

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