Exploring textile factories as tourism destinations: the challenges of creating industrial travel itineraries in Prato
The first Zoom-In of EPIC focuses on the design of travel itineraries through textile factories that are at the core of the vision on industrial tourism developed by the city. These itineraries guide visitors through the active production sites of Prato, while the EPIC project is working on enhancing the overall visitors’ experience through the development of immersive solutions that will bring visitors closer to the manufacturing process and the local industrial heritage of the city.
In this episode, the Innovative Action Expert of the project Simone d’Antonio interviews Filippo Guarini, director of the Textile Museum of Prato, and Rosanna Censabella, technical director of the tour operator of Cooperativa Cristoforo. Together with the guests representing two partners of the EPIC project, the podcast explores the journey of Prato toward developing an industrial tourism offer, the role played by local cultural infrastructures in supporting this action and how the guided tours organized in local textile factories are helping Prato to enrich its tourism offer, while collaboratively redefining a key part of its urban identity.
About this resource
The European Urban Initiative is an essential tool of the urban dimension of Cohesion Policy for the 2021-2027 programming period. The initiative established by the European Union supports cities of all sizes, to build their capacity and knowledge, to support innovation and develop transferable and scalable innovative solutions to urban challenges of EU relevance.
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