Playful paradigm makes the healthy choice the enjoyable choice

The Municipality of Udine  has developed an urban practice focusing on the use of play as a flexible, innovative place-making paradigm to Develop an equitable and democratic society. Play is used as a vehicle for addressing healthy lifestyles and energy awareness; it fosters the inclusion of migrants, the involvement of elderly people and promotes a better relationship between parents and children. Playful places such as the Municipal Toy Library and its public park, the Energy in Play annual fair, the Traveling Toy Bus, World Games Day and Pi Day, have contributed to the improvement of urban places in Udine and raised awareness of health, energy and sustainability issues.