City Tax Management System

The Municipality of Genoa (IT) adopted the City Tax Management System in 2012, based on an official agreement between City Hall and the Chamber of Commerce on behalf of the tourism sector. Under the Genoa City Tax Management System, the City Tax is considered as a way to improve the marketing, communication and branding strategies and the hospitality services of the city. It is perceived as an opportunity and not as an obligation. The agreement’s operational instrument is the City Tax Working Group (CTWG), which defines and implements strategies to promote the city using these tax resources. Coordinated by the Deputy Mayor for Tourism and Culture, the CTWG is composed of representatives of the Chamber of Commerce, associations of hotel owners and tourism stakeholders. Each year, the Chamber of Commerce submits the Marketing and Communication Plan guidelines to the City Council. It is elaborated and shared among the members of CTWG, approved by the City Council, and implemented by the City Marketing, Tourism, International Relations Department of the City Hall, in collaboration with CTWG members. Results are regularly monitored during the year.