Bright mobility management

This mobility management programme, led by the City of Munich (DE), aims to support citizens, guests and businesses in their individual mobility planning. Entitled "Munich - Gscheid Mobil", the focus is on promoting environmentally friendly transport and reducing car traffic (and thus CO2 emissions) within the city. "Gscheid" is a Bavarian-Austrian term for both "quality" and "intelligence". Since 2006 many projects addressing different target groups (e.g. children and youth, families, seniors, businesses, migrants and new citizens) have been launched under the Gscheid Mobil brand. The programme is based on the idea that people experiencing life-changing events - such as the birth of a baby, a move to another city, retirement - are more open to change. Its powerful message is that Munich has a sound mobility service and that using it brings individual benefits. Gscheid Mobil projects are always multimodal and go far beyond pure information: they include consultation, motivation and education.