Real-Time Information System for Urban Transport in Guarda

The city of Guarda, like many medium-sized urban centres in interior Europe, faces mobility challenges related to service quality, passenger information, and public perception of transport reliability. Prior to this strategy, users of the urban bus network had limited access to real-time information, relying on static schedules and limited communication channels. This contributed to longer waiting times, uncertainty, and a reduced sense of service efficiency, discouraging the use of public transport.
In response, the Municipality of Guarda developed a strategy to digitalise public transport by implementing a Real-Time Passenger Information System. The strategy aimed to improve service accessibility, efficiency and user satisfaction, while promoting a shift from private cars to public transport. The initiative was fully aligned with the city’s Sustainable Urban Mobility Plan and co-financed by the ERDF through CENTRO 2020.

The system includes:
– Smart bus stops equipped with dynamic LED panels that display real-time arrivals and service alerts;
– A centralised management platform for transport operators and the municipality;
– A mobile-friendly web interface that allows passengers to track buses in real time;
– Integration with existing planning tools and data platforms.

The main objectives were to reduce waiting time and travel uncertainty; improve information access for all users, particularly vulnerable groups (elderly, people with disabilities); Foster confidence in the public transport system; Support more efficient fleet and route management; Encourage sustainable, low-carbon mobility.

Key strengths of the strategy include its user-centred approach, the simplicity of use across age groups, and the adaptability of the system to future upgrades. It was developed in close cooperation with the transport operator and designed to minimise infrastructure disruption.

The strategy reached its objectives by combining infrastructure investment with user engagement and clear public communication. The project was implemented in phases, starting with the most used lines and expanding coverage gradually. The technical solution was chosen through public procurement and customised to local needs.

The enabling conditions included political commitment, available co-financing under the ERDF, an active mobility team within the municipality, and the support of the public transport operator. Awareness campaigns and visible improvements in service delivery also strengthened public trust and adoption.

Main challenges included adapting the system to an irregular urban layout, ensuring connectivity in all locations, and managing public expectations during the transition. Long-term maintenance and continuous data management were also considered from the start to ensure system sustainability.

Within the first year, the system served over 250,000 public transport journeys, with increased user satisfaction and reduced complaints. Real-time data improved service reliability and reduced perceived waiting times. Surveys show that 78% of users feel more confident using public transport thanks to the information displays.

This strategy is highly transferable to other small and medium-sized cities aiming to modernise public transport and improve user trust. It demonstrates how a low-cost, scalable digital solution can enhance service quality and encourage modal shift. The system relies on standard technologies and can be adapted to different urban contexts. Recommendations: engage public transport operators early, ensure user-friendly design, and align with broader urban mobility goals. Strong political and institutional support is key to implementation success.

https://www.mun-guarda.pt/