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The SASMob project builds a data-driven and responsive IT-system through the partnership of public entities, private businesses and transport providers in Szeged to progress towards environmentally friendly urban mobility.

The project will encourage cross-sector cooperation between businesses and the city of Szeged to co-design and tailor sustainable commuting solutions for employees, the biggest car-dependent mobility group. It will be called the SASMob Pledge.

It will develop a data management process to analyse the complex urban mobility behaviour through data collected by smart phone applications which will be called the SASMob Response.

Three unique, innovative actions will be implemented during the project:

Set a first of its kind governance system in the EU to achieve private sector’s commitment for low environmental impact mobility, which we call the Employers Mobility Pledge of SASMob. It is a strong contractual scheme with measurable performance commitment from employers.

Assemble an overarching toolbox for behavioural change campaigns, by bringing excellent European practices under one umbrella.

Build a cutting-edge mobility tracking system to optimise transport planning, using a patent of Szeged Technical University.

SASMob aims to offer an integrated, intelligent and responsive solution to promote sustainable urban mobility.

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Location
Szeged, Hungary Small and medium-sized cities (50k > 250k)
About UIA
Urban Innovative Actions
Programme/Initiative
2014-2020

The Urban Innovative Actions (UIA) is a European Union initiative that provided funding to urban areas across Europe to test new and unproven solutions to urban challenges. The initiative had a total ERDF budget of €372 million for 2014-2020.

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