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Research estimates that 50% of services could be delivered by cargo bikes, and 75% of private trips can be done by cargo bike (CycleLogistics project 2017). A cargo bike dynamic is clearly underway in Brussels, but is still limited and fragile. The project aims to boost trends and kick-start new initiatives in the short term, while creating a robust environment for long-term consolidation, which is essential to bring economic actors on board and convince private and professionals end-users to make a sustainable choice for cargo bikes and make a significant impact on air quality. The approach is user oriented and nudging-based: making the move to cargo bikes easy and attractive, by removing hurdles, facilitating information and access, and actively supporting transition to cargo bike use.

The main strands throughout the projects are:

  • Raising awareness and facilitating access to information with an engaging and inclusive communication, including all the activities developed in the framework of the project and also all activities already existing in Brussels
  • Getting people in the saddle (citizens, business and public) through tailor-made coaching and testing
  • Making accessing cargo bikes easy for citizens as well as business, through sharing services, subsidies, group purchases etc
  • Providing safe cargo bike parking in off-street provision to solve one of the major obstacle to invest in a cargo bike
  • A smart evaluation of the project, directly involving users to refine the solutions and better meet the users’ needs and measure the impact on air quality.

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Location
Brussels Capital Region, Belgium
About UIA
Urban Innovative Actions
Programme/Initiative
2014-2020

The Urban Innovative Actions (UIA) is a European Union initiative that provided funding to urban areas across Europe to test new and unproven solutions to urban challenges. The initiative had a total ERDF budget of €372 million for 2014-2020.

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