The GreCO project delivers the concept of a ‘Green Cultural Oasis’, aiming to establish Elliniko-Argyroupoli as a flourishing, resilient and inclusive tourism hub. It represents a comprehensive and proactive approach to addressing various challenges faced by emerging urban destinations as they transform into tourism hubs.
The project uses an innovative collaborative approach to proactive urban tourism planning, providing personalised routes based on visitors' cultural backgrounds and real-time data-driven insights.
GreCO not only provides superior and more accessible visitor experiences, but also promotes local community well-being and addresses issues such as overtourism, environmental stress, lack of accessibility and cross-cultural conflicts.
About
Imagine an urban destination that combines the allure of cultural diversity with the promise of sustainable and responsible living – a place where visitors can experience the heartbeat of the city through innovative, green and engaging means. This is the concept of ‘Green Cultural Oases’, a novel approach that promotes a resilient and dynamic urban tourism ecosystem for Elliniko-Argyroupoli Municipality that benefits both locals and visitors.
GreCO offers personalised routes tailored to visitors' cultural backgrounds, real-time data-driven insights for better management of congestion and pollution, and immersive cultural experiences. It actively engages the local community, promotes sustainable practices among policymakers and businesses, and integrates cutting-edge technologies like augmented reality (AR) and big data to create a resilient and inclusive tourism ecosystem.
The project thus attempts to address important issues such as environmental pollution, overtourism, and the need for long-term change in the beautiful seaside town of Elliniko-Argyroupoli. It follows a comprehensive, forward-thinking, and sustainable strategy, taking advantage of real-time digital solutions gathered from environmental measurement sensors, intercultural engagement, gamification with cultural representations, and reward systems for all stakeholders.
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The European Urban Initiative is an essential tool of the urban dimension of Cohesion Policy for the 2021-2027 programming period. The initiative established by the European Union supports cities of all sizes, to build their capacity and knowledge, to support innovation and develop transferable and scalable innovative solutions to urban challenges of EU relevance.
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