Facilitation, Organization, Opportunities into a Tourists'/Temporary citizens’ urban Platform, Nudging Responsible behaviours, community Involvement, Time saving by Soft mobility

FOOTPRINTS' objectives are:

• Enhancing sustainability, attractiveness and innovation;
• Reorganising Ravenna as a default sustainable destination, reducing its ecological footprint, ensuring economic viability, and improving residents' quality of life while preventing overcrowding;
• Ensuring the long-term viability of the “Ravenna sustainable destination by default” model.

The FOOTPRINTS project is named after an acronym whose meaning is to ask tourists (the demand), entrepreneurs and attractions (the supply) to leave a lighter footprint while enjoying or organising a visit to the city. The main challenge is to preserve the authenticity of a sustainable visit, supporting the culture of leaving light footprints and behaving as temporary citizens.

The city aims to create a system that integrates tourist supply and demand, involving local entrepreneurs, tourists and visitors, through communication and nudging digital technology. The project foresees the realisation of three soft mobility hubs in three different areas of the territory: the city centre, seaside and liminal border area close to the wetlands . The project is designed to support the local transport system and a spread bike network as well as designing and constructing urban corridors and living spaces. These places are destined to become iconic for sustainable choices.

The innovative aspect of this solution is the involvement of tourist entrepreneurs and tourists in a new model – intended as a game and a digital tool – to enhance sustainability, and preserve the authenticity of the experience. Tourists will be considered as temporary citizens, with a campaign to enrol them as ambassadors, developing a digital game to nudge sustainable behaviours, leading entrepreneurs toward green certification paths.